A B.Com graduate from Mumbai University, he began working in the family business soon after. A keen learner and observer of markets, it was his brainchild to foray into industrial consumables in 1986. Under his leadership, the company became the first organization in India to be certified by the ISO 9002 for marketing industrial products.
He is a member of the Goa Chamber of Commerce and Industry and The Toastmasters of Goa. He additionally contributes to the social and educational projects of the state.